Myths and Facts 

When it comes to paper, some people can't see the forest for the trees

Paper has been around for more than 2000 years, and for good reason. It's a highly effective and versatile means of communication. Even in today's digital age with the vast array of alternative media to choose from, paper's unique aesthetic qualities and practical appeal are unmatched.

Paper also has many unique sustainable features.  But as attention to the environment has increased, so have myths and misconceptions that the paper industry is responsible for large-scale deforestation and adverse impacts on the environment. As always, there are two sides to every debate, and our mission at Two Sides is to remind people that print and paper have a great environmental story to tell.

Two Sides presents the facts about paper production, use and recycling to dispel the myths, promote well-informed, confident media buying decisions and encourage greater responsibility throughout the life of paper products.

Click below to bust some myths!