Submitted by: Joan MacKenzie 02/25/2012
WWF, the world´s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012.
February 6, 2012
WWF, the world´s
largest conservation organization, is calling worldwide for submissions to the
WWF Environmental Paper Award 2012. This new Award is focusing on paper brands
and will give credit to environmentally proactive and transparent paper
producers and buyers. WWF has a track-record of working with paper buyers and
producers around the world to reduce the environmental footprint of paper.
WWF, the world´s largest conservation organization, is calling worldwide for submissions to the WWF Environmental Paper Award 2012. This new Award is focusing on paper brands and will give credit to environmentally proactive and transparent paper producers and buyers. WWF has a track-record of working with paper buyers and producers around the world to reduce the environmental footprint of paper.
“We have witnessed an increase in environmental awareness in purchasing
decisions and progress in reducing the footprint of paper production by a few progressive
leaders in the industry,” said Emmanuelle Neyroumande, Manager of WWF
International´s global pulp and paper work. “The Awards will help underline how
concern for the environment also makes business sense, will assist buyers of
paper to make green paper choices and will encourage paper producers around the
world to follow the example of leaders in the industry.”
Producers of uncoated and coated paper, newsprint paper, packaging paper, tissue and specialty papers as well as producers of pulp are invited to enter the competition for the WWF Environmental Paper Award 2012 in the following categories:
Category 1: The Most Planet-friendly Paper Brands
Category 2: The Most Transparent Paper Producers
Commercial buyers of paper are invited to enter the WWF Environmental Paper Award in
Category 3: The Most Planet- friendly Buyers of Paper
For details on how to submit an entry in each category please go to http://wwf.panda.org/environmentalpaperaward2012
Entries need to be made on http://checkyourpaper.panda.org. Paper grades already listed in WWF´s Check your Paper database will automatically be considered for the Award in the first category “Most Planet-friendly Paper Brands”.
Deadline for submissions for all categories is the 28th of September 2012.
WWF International will publicly congratulate the winners on WWF´s website and via outreach to environmentally conscious paper buyers around the world. The WWF International Paper Team will offer further opportunities for public celebration of Awards. Contact the WWF International Paper Team directly on firstname.lastname@example.org
For further information:
Helma Brandlmaier, Senior Advisor Paper Footprint and Market Change, WWF International tel: +43676842728219 email@example.com
Notes to editors
WWF has created the online database “Check Your Paper” checkyourpaper.panda.org
as a global benchmarking tool for pulp and paper products where paper buyers
can find products with the lowest environmental impact. The tool rates the
environmental quality of the paper-making process for a given product,
including how well forests supplying fibre are managed, use of recycled fibre,
fossil CO2 emissions, waste going to landfills and water pollution from mills.
Check Your Paper provides a single percentage score for a product that indicates the quality of its production in terms of reduced environmental impact. In addition, the star-rating breaks this down into impact mitigation performance specific to forests, climate change and aquatic ecosystems.
In order to earn the maximum five stars in WWF's Check Your Paper, the paper product shall have:
• positive impacts on forests, and contain high proportions of post-consumer
recycled fibre and/or virgin fibre originating from credibly certified, well
• reduced contributions to climate change through use of recycled fibre, responsible forest management and minimizing CO2 emissions from fossil fuels in the manufacturing process, and, indirectly, emissions of CO2 and methane from degrading waste in landfills.
• close to zero water pollution through reduction of organic water pollution and reduced water pollution from bleaching, through promotion of unbleached or totally chlorine-free bleached products.
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.