The Green Guides: What, Why and How of Green Marketing Claims


This report by Dovetail Partners summarizes the requirements of the Green Guides as they relate to renewable and recyclable materials, including wood and fiber products. This report also highlights recent changes to the Green Guides and the overall impact of the guidelines on green marketing efforts. As the FTC clarifies the definition of terms for marketing purposes, it behooves natural resource-based industries to pay attention to and, whenever possible, to participate in the process to ensure their thoughts and concerns are considered.

Source: Jacquelyn Livingston, Dovetail Partners, January 16, 2015.