Reading from Paper or Reading from Screens. What do Consumers Prefer?


Over 1000 U.S. and 500 UK consumers were asked their opinion on a variety of issues relating to the switch from paper-based to digital media. Results of the Two Sides U.S. survey highlighted that 88% of respondents indicated that they understood, retained or used information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.  The same trend was found for reading complicated documents with 80% indicating a clear preference for reading print on paper, and reading on screens showing a much lower preference than print at below 16% across all age groups.


Source: Two Sides North America. Image: Dollar Photo Club.