A New York State start-up company is the first in the U.S. to offer this square-shaped ‘carton bottle’—which has many of the environmental benefits of paper with the functionality of a traditional plastic bottle.
This article by Anne Marie Mohan appeared on the Healthcare Packaging Magazine website, October 6, 2015.
The bold blue-and-white graphics say that the contents are “JUST WATER”, but these new containers from Tetra Pak are not merely the same old bottles.
As reported in Healthcare Packaging Magazine, Glens Falls, N.Y.-based JUST will be the first company in the U.S. to use Tetra Pak’s Tetra Top paper-based “carton bottle.” The carton’s squared-off body is made from 53% paper, with a bottle top made of high-density polyethylene, and an HDPE cap supplied by Tetra Pak (Novembal).
According to JUST, the carton bottle offers important environmental benefits: it is 100% recyclable, it is produced primarily from a renewable resource sourced from sustainably managed forests, and it reduces CO2 emissions by 52% versus a standard-size, middle-weight PET bottle.
The article quotes JUST Beverages CEO Grace Jeon, who says, “With a focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes.”