A new piece of research by the UK's Royal Mail has found that there is still a lot of life left in old fashioned mail.
Findings in the "It's all about Mail and Email" report include the fact that mail is seen as believable and readable, and that "mail is a medium of authority which makes it perfectly suited for communications that are formal or official."
To read the full article in Pulp & Paper International please click here.
The Royal Mail report "It's all about Mail and Email" was presented at the Autumn Seminar of Two Sides and Print Power. Please click here to view this report as well as other presentations from the Autumn Seminar.