Submitted by: Phil Riebel 03/27/2013
Global Campaign to Encourage Reading Will Donate 500,000 Free Books Across America, Putting Wide-Range of Classics and New Titles in the Hands of New Readers
March 25, 2013
Joining an ambitious campaign to encourage reading, Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced it will sponsor World Book Night U.S. The effort will distribute 500,000 free books at thousands of locations across America on April 23, 2013.
World Book Night will rely on 25,000 volunteer book lovers, including Domtar staff at two dozen facilities. They will personally hand out specially printed copies of a wide range of books to people who either don't read frequently or don't have the means or access to printed books. Domtar's PAPERbecause campaign will also help spread the word about World Book Night by advertising in media such as The New York Times, Inc., Forbes, Fortune, Bloomberg BusinessWeek, Smithsonian, and The Week and Time.
Domtar's commitment comes as part of its award-winning PAPERbecause campaign (www.paperbecause.com) that showcases paper's sustainability and enduring value in a digital age.
"World Book Night is a reminder that paper is personal, purposeful and sustainable, and we're proud to support it" said Paige Goff, Domtar's Vice-President of Sustainable Business and Brand Management. "Domtar believes in the power and joy of the simple act of reading a printed book, and this is a great way for us to give back to readers around the country."
"We chose a variety of books about different subjects so that everyone can find something appealing, no matter where they live, what their age, what their backgrounds are or what interests them the most," said World Book Night U.S. Executive Director Carl Lennertz. "We're thrilled that Domtar will be working with us and helping get people connected with books they will love to read."