Consumers are more likely to notice and read direct mail (53%) than email (26%)

08/10/2015

Direct mail is noticed, opened and read. Direct mail sends a sensory signal that stimulates a deeper level of engagement than digital messages, making it much more likely to be noticed. Consumers consciously recognize the impact that mail has on their attention, stating that they are more likely to notice and read direct mail (53%) than email (26%).


Source: Breaking Through the Noise, Canada Post, June 30, 2015