Conqueror Announces "Typographic Games" Winners of Sports-Themed, Global, Creative Challenge and Poster Competition

Submitted by: Phil Riebel 08/01/2012

Conqueror’s “Typographic Games” jury selected Graeme Gauld’s illustrated letterform poster as the Gold Medalist.

July 2012

Appleton Coated, Press Release

Conqueror’s “Typographic Games” jury selected Graeme Gauld’s illustrated letterform poster as the Gold Medalist. Gauld, who lives in South Africa, receives tickets to the 2012 Olympic Games, as well as a trip to London. His poster design was selected from more than 1,700 entries submitted from more than 60 countries on the theme of sport, based on the statement: “It’s not what you win, but how you conquer it.”

Conqueror is the global premium paper brand from Arjowiggins Creative Papers of Paris, France, which is distributed exclusively in North America by Appleton Coated ( Learn more about Conqueror and the “Typographic Games” at The winning posters will be published in the international design magazine, “Creative Review.”

In June, the international panel of jurors deliberated on the top 50 designs for the “Typographic Games.” In addition to Gauld being named the Gold Medalist, the five Silver Medalists, who received a pair of special-edition Nike shoes, include: 

• Luis Lourenco from Portugal
• Zuleika Arroyo from USA
• Liz Pod from Australia
• Tomomichi Nishioka from Brazil
• Richard Thomas from the United Kingdom

The seven Bronze Medalists were:

• Murat Ismail from the United Kingdom
• Aneta Romanska from Ireland
• Alexandre Kroner from Portugal
• Randula Gunasena from Sri Lanka
• Berk Kizilay from Turkey
• Stacy Frank from USA
• Zita Katona from the United Kingdom

The jury then made a separate selection with the U.K.'s Gavin McGregor winning the Special Jury Prize for this entry. A further eight entries were chosen by the jury for commendation, all of which were displayed at a launch event at Colette in Paris. Here they are:

• Charles Williams from the United Kingdom
• Mathias Doblhammer from Austria
• Jeffrey Chery from USA
• Ahmed Naseer from Singapore
• Anna Sau from Spain
• Enrico Visani from Italy
• Alexia Boiteau from the Netherland
• Liam Jeal from Australia

The jury, chaired by French type designer Jean Francois Porchez and was composed of journalists, bloggers, designers and typographers. The other jurors for Conqueror’s “Typographic Games” were:

• Tim Lindsay, president of D&AD from the United Kingdom
• Étienne Hervy, artistic director of the Poster and Graphic Design Festival of Chaumont from France
• Patrick Burgoyne, editor of Creative Review from the United Kingdom
• Caroline Bouige, deputy chief editor of Etapes from France
• Christine Moosmann, editor of Novum from Germany
• Romain Colin, founder of Fubiz from France
• Joep Pohlen, designer from the Netherlands
• Yves Peters, typographer from Belgium
• Stephen Coles, typographer from USA
• Eric Chan, blogger and designer from Hong-Kong

About Jean-François Porchez, president of the “Typographic Games” jury

Jean-François Porchez is a world-renowned typographer whose Typofonderie ( in France is an independent digital type foundry designing, manufacturing and selling high-quality typefaces for adventurous, digital typographers. The five bespoke “Conqueror” typefaces created by Porchez are available to download free from and have been downloaded more than 26,000 times. The award-winning typefaces include AW Conqueror Sans, AW Conqueror Didot, AW Conqueror Inline, AW Conqueror Slab, and AW Conqueror Carved. In addition, a Chinese font is available, developed in partnership with The Beijing Founder Electronics Company.

About Conqueror

Conqueror is the world’s gold standard for business communication. For more than 100 years, image-conscious businesses around the world have chosen Conqueror for its reliability and as a statement of quality. Its relaunch in 2010 consolidated the brand’s reputation as a premium product that delivers significant advantages in terms of technical assets and sustainability credentials. Conqueror’s new offerings in many of its markets include new Bamboo, with its high bamboo content and use of organic pigments; while its Print Excellence technology offers faster drying times and outstanding print performance. These additions confirm its position as the paper of choice for designers and printers, as well as leading businesses. It also has an unparalleled reputation for innovation: in 1991, the brand was the first on the market to launch a Recycled range and by 2006, all of its papers were fully FSC® certified (FSC® C007796). They are now classified as CarbonNeutral® in 12 European countries.

About Arjowiggins Creative Papers

Arjowiggins Creative Papers ( has 1,300 employees and its products are distributed in 82 countries. Products in the Arjowiggins Creative Papers portfolio continually achieve best-in-category for paper capability and print performance and are available globally. Each range offers a high-quality finish for a wide variety of applications. All of Arjowiggins Creative Papers’ brands have been FSC certified (FSC® C007796) since June 2008, and the company is constantly expanding its recycled paper ranges. Arjowiggins Creative Papers has an unwavering commitment to working alongside customers and suppliers to continue to innovate through their range of inspiring papers and in the way they do business. This is supported by The Blank Sheet Project , their inspirational platform that challenges all to think creatively about how to leave a mark in a way that is socially, economically and environmentally responsible.

About Appleton Coated

Appleton Coated ( offers the most comprehensive line-up of premium, coated papers available today marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment. The Curious Collection of fine papers and Conqueror premium paper brand are manufactured by Arjowiggins, headquartered in Paris, France, and distributed exclusively in North America by Appleton Coated. Since 1889, Appleton Coated has manufactured paper in Combined Locks, Wisconsin.