December 3, 2011
At Tuesday's "Let's Talk iPhone" keynote event, Apple announced Cards, a new app that allows
iPhone and iPad users to create custom greeting cards that Apple will print out
and mail via the United States Postal Service. Scott Forstall,
Apple's Senior Vice President for iOS, made the announcement.
According to Engadget's live blog of the event, the cards will cost $2.99 to be
sent within the United States and $4.99 to be sent elsewhere. Gdgt.com reports that
Forstall said the cards will be
printed on "high-quality 100% cotton paper." The card's creator will
receive a push notification when the card is delivered, but only to locations
in the US. Postagram, which is available for both the iPhone and
Android handsets, allows users to send postcards with photos from Facebook,
Instagram and their phones.
But Ina Fried at AllThingsD notes that Cards is for creating letterpress greeting
cards, similar to those you'd find at Hallmark, not just postcards. According to Tuaw.com, Cards will be available on October 12.