Myths and Facts 

When it comes to paper, some people can't see the forest for the trees


Paper has been around for more than 2000 years, and for good reason. It's a highly effective and versatile means of communication. Even in today's digital age with the vast array of alternative media to choose from, paper's unique aesthetic qualities and practical appeal are unmatched.

Paper is highly sustainable, too. But as attention to the environment has increased in recent years, so have myths and misconceptions that the paper industry is responsible for large-scale deforestation and adverse impacts on the environment. As always, there are two sides to every debate, and paper has a great environmental story to tell.

Two Sides presents the facts about paper production, use and recycling to dispel the myths, promote well-informed, confident media buying decisions and encourage greater responsibility throughout the life of paper products.

To get the facts about the sustainability of Print and Paper click below:

MYTH  Making paper always destroys forests

FACT  Paper production supports sustainable forest management


MYTH  Paper is bad for the environment 

FACT  Paper is one of the few truly sustainable products


MYTH  Making paper uses a lot of energy and has a high carbon footprint 

FACT  Much of the energy used is renewable and the carbon footprint is surprisingly low 


MYTH  Only recycled paper should be used

FACT  Recycled fiber and wood fiber from well-managed forests are both essential to sustain the paper life cycle 


MYTH  Print and paper is wasteful 

FACT  Paper is one of the most recycled products in the world


MYTH  Electronic communication is more environmentally friendly than print and paper

FACT  Not necessarily. E-media also has environmental impacts


MYTH  People want to switch to digital 

FACT  Many consumers value paper-based communications


MYTH  Packaging is wasteful and unnecessary 

FACT  Paper-based packaging protects goods, reduces waste, and is recyclable