“Marketers should not make broad, unqualified general environmental benefit claims like ‘green’ or ‘eco-friendly.’ Broad claims are difficult to substantiate, if not impossible.”
-U.S. Federal Trade Commission, 2013
Environmentally-conscious consumers rely on corporate messages to inform their purchasing choices. Yet it is not uncommon for organizations to make erroneous environmental claims that reducing the use of paper and using electronic services (i.e. e-billing, e-statements) is ‘green’, ‘better for the environment’ or 'saves trees'. Not only are these claims unsubstantiated and misleading, they also run afoul of guidelines published by the U.S. Federal Trade Commission (Green Guides), the Competition Bureau of Canada and the International Standardization Organization (ISO). Most of the companies using these claims have paid little or no attention to the growing environmental footprint of their digital infrastructure which is far from negligible (Arnfalk, P. 2010).
Two Sides has contacted these companies with the real facts including:
As a result of Two Sides ongoing educational campaign, over 40 leading North American companies have removed or corrected environmental claims being used to promote electronic billing and other e-services as a more environmentally-friendly solution than paper. Many of these companies are top Fortune 100 organizations in the banking, utilities, telecommunications and insurance sectors. A full list of organizations that Two Sides has engaged with is available for Two Sides member companies.
Two Sides Fact Sheets: